It’s widely known that a company which is at the forefront of a given product category, one that takes a pioneering stance and invents the product & the technology, is the company that will always rule the roost. Look at almost any product category to draw examples. When it comes to laptops, Toshiba continues to be amongst the best. When it comes to sound and high end entertainment products, Philips remain at the forefront. Things are no different in India either; and a great example of a path-breaking company that has stayed on top, both in sales and technology, is power back-up major Su-Kam.
So what is it that makes these hallowed companies sustain their number one spot? Is it their first mover advantage or just luck? Or perhaps the consistency in bringing out innovative products? It is not any one of these factors alone, but rather a combination of attributes. These would be value for money, reliability and efficiency. But determining all three of these vital factors is technology.
What began as a modest endeavor 12 years ago, when Indians were grappling with crude and low-tech solutions for power back-up, has sustained itself and gown into the behemoth that Su-Kam is today. Su-Kam was born from a burning desire, a relentless commitment and an unquenchable passion. A need to develop world class and fully dependable technology with which to fuel their products; ranging from the standard inverters to solar inverters.
Su-Kam’s large strides are now seen and enjoyed by millions across the world. But to get a sense of the patronage Su-Kam enjoys, one doesn’t have to travel far. One small sample reveals all. From UP we have Mr. Anil Kumar Agarwal from Meerut and Sai Enterprises from Baraut. From Haryana there is Mr. Rajesh from Yamuna Nagar and Mr. Rakesh from Sonipat. From Ambala there is Miss Ankita, Binny Electric and Mr. Harvinder. From Rohtak there is Ahlawat Electric. From Karnal we have Shiv Electric and finally from Kurukshetra there is Mr. Ram Lal Fauji. All these people have used several Su-Kam machines. But what they share in common is the love and respect for a brand that has given them total freedom from power shortage.
With an unmatched passion and an unequaled zeal for excellence, Su-Kam surges forward with a heart of gold!
Mr. Rajesh: INDIAN ELECTRICALS, KAMANI CHOWK, MAHA RISHI DAYANAND MARKET, SHOP NO-2, YAMUNA NAGAR
Mr. Rakesh: S/O RAM LAL 107/28 JABRAR NG
Mr. Harvinder: PRABHU PREM ASHRAM COLONY NR DAV PUBLIC SCHOOL
Mr. Anil Kumar Agarwal: 18 A SOMDUTT VIHAR GARH RD MEERUT