What guides powerful organizations? One look at some of the world’s most successful and iconic brands will reveal the answer. Be it Apple or Bose, one factor rings true – it is their innovation that has been largely responsible for their greatness. It is their constant innovation that have given their products an iconic stature. When it comes to power back-up, Su-Kam is no different.
To come into an industry, and shake it in its entirety requires courage. But turning a home-produced, crude and largely unorganized inverter sector into a thriving, technologically cutting-edge, and enormous market is achieved only through tireless and constant innovation. Innovations for which not only has Su-Kam been recognized and lauded by the industry, but also by its customers. However, the company has chosen to not to sit on its laurels – Su-Kam’s innovations continue to this day.
Inverters of all sizes and capacities; batteries that work endlessly; UPS systems that are at ease as much at home, as they are at the workplace; green automobile technology; harnessing the Sun for power generation; power-on-wheels; environment friendly technologies and products – the list is unending! And it is to this level of innovation that Su-Kam customers are attracted. Their Su-Kam experience endears them to the brand, and their brand loyalty is staunch.
Mr. Gurveer Singh Khattra from Banur; Mr. Prem Nath Saini from Pathankot; Mr. Karan Pandit from Ambala; Mr. Abhishek Kumar from Gurgaon; Mr. Ravinder Singh Rawat from Faridabad; Mr. Anil Kumar Pandey from Kanpur; Mr. Vivek Verma from Lucknow; and finally, Mr. Prabhat Kumar from New Delhi. But who are all these people?
They are old and recurring customers of brand Su-Kam. They have been using Su-Kam’s innovative machines – inverters, UPS systems and batteries – and represent a small example of the reach and popularity Su-Kam enjoys. With their own experiences with Su-Kam been greatly satisfying, they vehemently suggest Su-Kam to all their friends and families. And that’s what makes Su-Kam, a truly great company.
Innovating power back-up is what Su-Kam does, and has come to symbolise.